Our research animations
Here you can find all our animations of our research findings. We think these are a lovely way of helping share evidence based messages with new parents.
Please feel free to share and get in contact if you'd like the actual files to use in practice.
Our research animations
Why strict routines don't often work
How many times do you get told that babies should be in a strict routine for feeding and sleep? Or that you're spoiling them by responding to their cries?
Often, I bet... but our research shows that for many parents trying to get your baby into a strict routine usually doesn't work and can leave you feeling worse.
Learn about normal baby behaviour, what to expect and most of all how you're doing a great job.
10 top tips for introducing solid foods
Introducing solids can feel like a big step but it doesn't need to be. You might worry about which foods to give, how much or when but we've put the research together to support you.
Watch our video for 10 top tips on gradually introducing solids and making it an enjoyable learning experience rather than an anxious time. Remember we survived for many, many years without strict or complicated weaning schedules!
It's normal for babies to wake up at night
Have you been told that babies should sleep through the night? Or that what you feed them will make a difference?
It's a nice idea but not supported by research. Most babies will continue to wake up during the first year and it's not because they are hungry! Adults wake for all sorts of reasons and babies do too. They just need a little help sometimes getting back to sleep. It's normal.
Formula milk or solid foods aren't a miracle fix for normal baby behaviour. Most weaning foods are actually lower in calories and fat than breast or formula milk. And anyway, see the point above.
They will sleep eventually... hang on in there
Donor human milk
Learn why donor milk can make such a difference to babies who cannot be breastfed - and what it can mean for families too.
Breastfed babies feed often and that's ok!
One of the most common concerns for new parents is how often their breastfed baby is feeding. Babies do indeed feed frequently and often not to a set pattern but that's ok - after all do you eat and drink to a fixed 3 or 4 hour schedule?
Learn about our research showing how often babies feed, why and how feeding is more than just milk.